


Sms advertising is fast emerging as the most suitable and effective medium for advertising. Though there are some government regulations for unsolicited messages, especially advertisements certain companies have tied up with telecom majors and have tried to advertise their products and services through them. However, companies with the central permission have found the response from such Sms advertising huge.
There have been many concepts that have emerged wherein the advertisers send advertisements to the mobile users and actually generate profits and sales. More than half of the total population in most of the countries uses cell phones. The most effective and efficient medium of advertising has got down to text messaging. This has helped advertisers to gain from a chunk of the commission of the product company and has actually boosted revenues of firms engaging in such kind of advertising. There is innumerous potential still to be untapped in this segment.